Transitions® Gen S™ lenses launch with faster fadeback

Seeing is believing, they say, and seeing more clearly and faster when moving from indoors to bright sunlight (and from sunshine to inside) is even better. 

That's what the new Transitions® Gen S™ light-adaptive lenses do. Gen S™ lenses activate faster outdoors and fade back quicker once you're inside. 

Transitions® GEN S™ has the fastest light adaptation time in the clear-to-dark photochromic category.* The lenses are completely clear indoors and darken in seconds** once outdoors.  

Within 25 seconds of light exposure, the lenses reach a category three lens darkness*** — perfect for sunny days. Once indoors, the lenses return clear in two minutes or less****. 

For reference, the previous Transitions® generation of lenses took three minutes to activate. Transitions® GEN S™ lenses also get darker than previous generations, providing even better protection from the sun's harmful UV rays.  

Of course, the speed at which photochromic lenses adapt to bright or dark light depends on the light itself. If it's cloudy outdoors instead of full sun, your fade-back time when you get inside will be faster. 

Transitions® GEN S™ lenses, which are the result of years of research and development, also are the longest-lasting of Transitions® lenses.***** With earlier Transitions® lenses, it took about two years before wearers noticed the transition from light to dark starting to slow down. 

Lens color options have expanded for Transitions® GEN S™ now offering the following lens colors for every style and preference: 

  • Grey
  • Graphite Green
  • Amethyst
  • Amber
  • Sapphire
  • Emerald
  • Brown
  • Ruby 

To find a Transitions® GEN S™ retailer — both in-store and online — use the Where to Buy Transitions® locator. Experience the next generation of lens technology with Transitions® GEN S™ lenses. 

*For gray lenses in the clear to dark (category 3) photochromic category.  Transitions® GEN S™ lenses fade back faster to 70% transmission while achieving less than 14% transmission when activated at @ 23°C.     

**For polycarbonate & CR39 lenses across colors achieving 18% transmission at 23°C. 

***For gray polycarbonate & CR39 lenses achieving 18% transmission @ 23°C.    

****For gray polycarbonate & CR39 lenses with a premium anti-reflective coating fading back to 70% transmission @ 23°C. 

*****Wearers Test conducted by an external market research agency in the US in Q1, 2023 with 133 prescription lens wearers wearing 1.67 index lenses with a premium AR coating in clear and gray Transitions® GEN S™. 

Transitions is a registered trademark of Transitions Optical, Inc. used under license by Transitions Optical Limited ©2024 Transitions Optical Limited. 

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